Team

Mitch Genser, Principal, Purple Vetch Properties

Mitch Genser

Mitch attended Cornell University in Ithaca, NY, and received his B.S. in Industrial and Labor Relations in 1977. He attended Northeastern University School of Law in Boston, MA, and received his Juris Doctor degree in 1980.

Mitch's work in the field of commercial real estate and the unique brand of investment opportunity PVP brings to the marketplace stems from his 30 + years as either a teacher, an attorney, a professional mediator, an options and futures trader, or extensive investor in a variety of contexts.

In 1985, Mitch secured a Teaching Credential from San Francisco State and spent 5 years in the 1980's as a school teacher and co-director at an alternative elementary school in San Francisco, CA. Also, during the 1980's, as Director of California Educators for Social Responsibility, a statewide branch of a national membership organization for teachers interested in heightening their ability to teach about controversial issues of the day, Mitch delved deeply into the world of socially responsible investing, as he organized conferences on the subject and met some of the premier innovators of the concept. Since that time, and throughout his professional life, Mitch has always looked for ways to infuse practices of social responsibility into his work.

During the 1990's, after serving as a small business attorney, Mitch devoted his law and mediation practice to serving children and families in a host of diverse contexts, and this work further solidified Mitch's commitment to what now lives as a core principle of Purple Vetch Properties ~ taking care of our children. It is no coincidence that during the mid 1990's, Mitch was the producer and host of a weekly talk show of the same name ~ "Taking Care of Our Children".

From the late 1990's until 2010, Mitch devoted much of his energies to trading options and futures, and contracting with an investment education company where he taught courses and developed materials about these financial instruments in order to help inspire people to take charge of their own financial destinies. Mitch also had the unique opportunity to spend a year serving as a consultant to a billion dollar brokerage firm regarding the integration of an investment education company into the brokerage. During this time, Mitch also expanded his investment activities to include commercial real estate, and mentored with a number of highly successful investors with a primary focus in the realm of multi-family properties in order to acquire the necessary skills for his own success as a commercial real estate investor.  Mitch is passionate about the need to preserve, and when appropriate re-purpose, turn of the 20th century 'historic' buildings to sustain and extend our 'built' heritage.  

Mitch, in partnership with his wife of almost 25 years, has an ownership interest in more than 250 units of multi-family property, own an historic commercial office building, and maintain quite a number of other investments in businesses and commercial projects that strive to make a difference in their respective industries and communities.  He and his wife have two children, ages 16 and 21, and live in Sonoma County, CA on a serene acre of land where signs of purple vetch can sometimes be found.

Sean Carpenter, Development Specialist, Purple Vetch Properties

Sean Carpenter

Sean Carpenter began his career in real estate as an Acquisitions Officer for a national Low Income Housing Tax Credit syndicator, working on LIHTC transactions in the Southeastern and Northeastern regions of the United States. Additionally, he was an Asset Manager at Massachusetts Housing Finance Agency where he maintained a portfolio of federally subsidized properties by conducting annual inspections, regular financial and rent increase analyses, and participated in workout and recapitalization strategies.

Most recently, Sean has served as a Project Manager with a national development company focusing on the preservation of expiring use affordable housing. Sean was also on staff of a Massachusetts State Senator working with constituents on a wide variety of public policy issues. Sean is a graduate of the University of Massachusetts at Dartmouth where he holds a Bachelor of Arts Degree in Political Science. Additionally, he holds a Certificate of Real Estate Finance from Boston University.

Sean has previously served on the University of Massachusetts Board of Trustees, and the Southeastern Massachusetts University Building Authority. His community involvement includes serving as a Representative Town Meeting member and a call/volunteer firefighter, and various community boards in the Town of Auburn, MA. Sean is also a member of the Sigma Tau Gamma Fraternity. He currently resides in Quincy, MA. Sean’s collaboration with Purple Vetch Properties is a logical extension of his work in the field of affordable housing and the synergies that exist with PVP.

Todd Jersey (AIA), Projects Chief Architect, Purple Vetch Properties

Todd Jersey

After graduating with a MA in Architecture from the University of Washington in 1987, Todd ventured to Boston, MA to begin his architecture career at HMFH Architects in Cambridge, MA. As a recent graduate, he was given the unusual opportunity to design a high school and middle school on Cape Cod. The high school won two national design awards. It was during this period in the late 1980’s that Mr. Jersey began to read books about the environment, and studied design science at Harvard University with a colleague of Buckminster Fuller’s. Also during this period, Mr. Jersey started teaching Architectural Design Studio at the college level at the Boston Architectural Center in Boston.

In 1989, Todd moved to San Francisco and began his own design practice. During the 1990’s, he continued his studies of the environment doing ecological restoration volunteer work, attending a large number of events and conferences, and taking Permaculture Design courses. In the mid 1990’s, he began teaching Permaculture at the San Francisco Institute of Architecture (SFIA). During this time Todd became one of the early spokespeople and innovators for the newly forming green building movement.

In 1995 he received a commission to design the educational hall for the Calvary Presbyterian Church in Berkeley, California to replace a building originally designed by Julia Morgan that burned down in 1993. This building became one of the first examples of green educational design, and is still one of the only buildings anywhere in the US that purposefully cascades water off the roofs for enhanced visual interest.

In 2003 Todd’s firm (www.toddjerseyarchitecture.com) was hired to design the world’s first LEED Gold hotel, the Gaia Napa Valley. This hotel is remarkable because it achieved LEED Gold at a construction cost of less than $180 per square foot. Recently, Todd Jersey Architecture designed the California corporate headquarters for Lundberg Family Farms, slated to be a LEED Platinum project, which is being built at an astonishingly low $175 per square foot.

Beginning in 2005, and continuing for 5 years, Todd designed an intricate restorative project in Richmond, California called “The Plunge”, a historic municipal natatorium, one of the last remaining early 20th century indoor swimming pools left in the nation. The Plunge re-opened to a great deal of fanfare in 2010 and received the California Preservation Foundation’s prestigious Preservation Design Award in 2011. Since it re-opened, The Plunge has become the gold standard for green historic restoration projects.

Most recently Todd has partnered with Mitch Genser and Purple Vetch Properties, LLC to restore significant historic properties in historic American town centers using sustainable building practices. The goal of this work is to catalyze a wider re-investment in our old towns and small cities in order to help generate revitalization in our historic walkable urban centers.

Lars Langberg, Architectural Consultant, Purple Vetch Properties

Lars LangbergWith almost 20 years experience in the world of architecture, Lars Langberg has established a successful practice in both residential and commercial building design. His practice focuses on 3 main tenets: context, common sense, and collaboration. By analyzing the physical context of a project, inspiration can be found to create the most appropriate design solution. Common sense brings in the best building practices, specifically in the area of sustainability and green building. And collaboration allows for a process where many experts can work together to create the best possible outcome for all involved. Much of the work of his office has been the retrofit and remodel of existing buildings, introducing a creative approach to material, color, and form to enliven a given situation.  The experience Lars brings in green retrofit architecture projects adds an important component to the depth of the Purple Vetch Properties team.

Lars completed a Masters of Architecture at the Southern California Institute of Architecture (SCI-Arc) in 1992, after receiving a B.A. with a major in architecture from Washington University in St. Louis, Missouri in 1986. He is a licensed architect in the state of California, and is a certified green building professional, having completed a professional certificate program at Sonoma State University. He moved his office to Sebastopol in 2008 to establish 108 Art & Design, a shared storefront workspace for education and advocacy about the world of design. He is currently a member of the Design Review Committee for the City of Cotati, President of the Sebastopol Business Group, and a founding member of SESAW, an ad hoc committee promoting appropriate development in Sebastopol’s downtown core.

Jim Simcoe, Sustainability Specialist, Purple Vetch Properties

Jim Siscoe

Jim Simcoe is PVP’s sustainability consultant specializing in creating green multifamily solutions that are both profitable and sustainable. Jim was retained by PVP to develop PVP’s overall green strategy. He combines two key concepts (profit and sustainability) in every project he develops. He is an Ecobroker, a Real Estate Broker, and a Certified Green Building Professional through Build it Green, a membership supported non-profit organization whose mission is to promote healthy, energy and resource efficient homes in California. Jim chose to join the PVP team due to his strong alignment with PVP’s core beliefs.

Jim has been featured on NBC, Fox, SmartMoney.com, San Diego Insider TV, etc. He also writes for EcoHome, Personal Real Estate Investor Magazine, San Diego Business Journal, BiggerPockets.com, etc. Jim is the co-author of the “Go Green, Bank Green” study published by Personal Real Estate Investor Magazine in March 2010.

A noted authority on green real estate and green business strategy, Jim speaks regularly on these topics throughout the US. Additionally he is the President of the Board of Directors of the New World Leadership School, the first sustainable pre-school in San Diego County.

Jim Simcoe received his BA in Management from Manhattanville College in Purchase, New York in 1992. He lives in Cardiff-By-The-Sea with his wife, (Kelly) daughters (Kaya and Noa) and two very spoiled dogs (Kona and Koby).